Alessandro Alexira Aiello

Senior UI/UX & Product Designer


Senior Product Designer with 15+ years of experience delivering high-performing digital products across SaaS, fintech, e-commerce, travel, and media sectors. Expert in leading end-to-end design processes, from user research and product strategy to high-fidelity prototyping and design system architecture.


Proven track record of driving measurable growth, including a 15% increase in transaction volume, 32% conversion rate improvements, and 50% growth in mobile adoption. Skilled in building intuitive platforms, scaling Design Systems, and fostering cross-functional collaboration between product, engineering, and business teams.

Case study

Redesigning a desktop app for JUMP Math.


End-to-end redesign of the JUMP Math Lesson Planner, transforming a rigid 6-step workflow into a flexible, drag-and-drop interface. By expanding the Design System and enforcing WCAG 2.1 AA standards, the new tool empowers teachers to plan dynamically across any timeframe while ensuring full accessibility on classroom projectors and mobile devices.


Tools

Figma

95% proficiency

Adobe Illustrator

95% proficiency

Adobe XD

90% proficiency

Adobe Photoshop

85% proficiency

HTML

80% proficiency

CSS

80% proficiency

Wordpress and CMSs

80% proficiency

Bootstrap 5

80% proficiency

Adobe InDesign

80% proficiency

Digital illustration

98% proficiency

Skills

Usability
User Experience
User Interface
Product Design
Prototyping
Agile methodologies
Digital Design
Marketing
Branding